Customer Behaviour Analysis for Retention
Customer behaviour analysis built for FloraQueen (Spain) to support customer retention.
The client
FloraQueen, a Spain-based organisation.
The problem
Understanding why customers stay or leave, and what actually drives retention, requires looking past surface-level metrics into how customers actually behave over time.
The approach
NSArrows carried out a customer behaviour analysis engagement for FloraQueen, aimed at supporting customer retention through a better understanding of behavioural patterns.
Technology
Machine learning workflows built in KNIME, applied to customer behaviour data.
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